Propaganda Persuasive Techniques in Advertising

Tick which persuasive techniques are being used in this advertisement for Gatorade:

• Emotive language

• Inclusive language

• Alliteration

• Humour

• Expert opinion

This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.

• Bandwagon

• Transfer

• Card Stacking

• Patriotic Appeal

Which advertising technique is used in this magazine ad?

• Plain Folk

• Glittering Generalities

• Catchy Slogan

• Patriotic Appeal

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

• Testimonial

• Transfer

• Bandwagon

• Card Stacking

In this advertising technique--- vague words or phrases are used to evoke a good/positive feeling in customers. (Examples are Freedom, peace, and, home/family.)

• Plain Folk

• Bandwagon

• Transfer

• Glittering Generalities

This advertising technique uses words, ideas, or people with positive connotations to suggest that their positive qualities should be associated with the product, which in turn will transfer to the consumer who purchases them.

• Testimonial

• Transfer

• Plain Folk

• Bandwagon

Which advertising technique is used in the following advertisement?

• Snob Appeal

• Transfer

• Glittering Generalities

• Card Stacking

Which advertising technique encourages following the same trends that other people are doing, suggesting customers join the crowd, by buying and using a specific product because of its popularity?

• Glittering Generalities

• Testimonial

• Plain Folk

• Bandwagon

Which persuasive technique is used in the following advertisement?

• Pathos

• Ethos

• Logos

Which advertising technique is used in this print ad?

• Glittering Generalities

• Facts & Figures

• Testimonial

• Bandwagon