Reasoning and Rhetoric

The appeal to character and credibility of the author. Example: “As a doctor, I am best qualified to recommend the right treatment.”

• Pathos

• Ethos

• Logos

The appeal to the audiences logic and reasoning. Example: “The data clearly shows that this type of investment consistently turns a profit, even in the worst of economic downturns.”

• Ethos

• Pathos

• Logos

Several parts of a sentence or several sentences expressed in similar grammatical form to show that the ideas are equal in importance. Can add balance, rhythm and emphasis to ideas. (Often occurs with anaphora, epistrophe and/or juxtaposition.) Example: “…We shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty.” (John F. Kennedy, Inaugural Address)

• Parallelism

• Anaphora

• Hyperbole

• Rhetorical Question

A question posed for effect, not requiring an answer. Example: “How long shall we look the other way while our fellow human beings suffer?” (Michael Harrington, The Other America: Poverty in the United States)

• Hyperbole

• Parallelism

• Rhetorical Question

• Undestatement

The art of using language effectively and persuasively

• end rhyme

• rhetoric

• allusion

• poetry

Exaggeration of the likely consequences of an action, designed to show that a misstep today could result in a disaster in the future

Ex: We can't allow students to bring beverages into the auditorium. If we do, soon they'll start bringing in snacks and then full meals. In no time at all, the place will be filled with trash, rats, and cockroaches. Good grief, we'd probably have to condemn the building.

• Ad Hominem

• Straw Man

• Slippery Slope

• Hasty Generalization

A persuasive technique that uses reasoning to appeal to the reader is a .....

• emotional appeal

• logical appeal

This form of rhetoric uses logic

• logos

• ethos

• pathos

What is rhetoric?

• A type of question

• Dinosaur breed from the Crustacean period

• Effective speech or writing

• Appealing to reason

Argument based on the logical reasoning.

• Anaphora

• Antithesis

• Ethos

• Logos