Purpose and Target Audience

In media, the target audience refers to

• the person or group creating the message.

• the person or group for whom a message is created.

• the message created by the person or group.

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Select the true statements (You can choose one or more answers).

• Some messages, like personal email or thank-you notes, target just one person.

• Others are meant for larger audiences.

• Mainstream media producers in particular want to reach as many people as possible, because larger audiences are more attractive to advertisers.

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You can often figure out who the target audience of mainstream media is by examining their commercial content to see who they're marketing to.

• False

• True

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Advertisers most often craft messages to suit specific audiences based on these characteristics: Age, Gender, Ethnicity (nation or culture of origin), Locale (where you live), Income Level, Habits and Interests.

• True

• False

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When you consider the Receiver in Evaluating Media Messages, what question do you ask?

• Who is the creator of the message?

• What is the subject and purpose?

• What is the way the message is expressed?

• Who is the target of the message?

• What is he place and time of the message?

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Describe characteristics of their favorite or a popular advertisement that grabs your attention. Include as much information as possible about The Sender, The Subject of the Message, The Medium (Type of Message),

The Receiver (audience the message is marketed to), and The Context (place and time of the message).

The intended target group for a message

• characters

• audience

• genre

• mood

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the intended readers of specific types of texts

• transitions

• explanatory

• audience

• characters

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What is the definition of author's purpose?

• Who an author is

• Why an author is writing

• What an author is writing about

• How the author feels about the topic

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What is purpose?

• is the author's attitude towards the subject.

• it shows feelings, emotions about a topic.

• is the reason an author writes about a topic.

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