Ethos Logos Pathos Commercials

St. Jude's Research Hospital commercials beg viewers to donate money to help children with cancer.

• ethos

• pathos

• logos

An author provides direct quotes from experts to support his claims.

• ethos

• pathos

• logos

Answer explanation

Logos is the best answer because the author is relying on facts.

Ethos is not the best answer because this example refers to quoted information/citations from research. It is not establishing the author themselves as a credible source.

Match each type of rhetoric with its appropriate description.

• ethos

• Appeals to the audience's emotions, often through storytelling or vivid imagery. Evokes an emotional, sometimes irrational response.

• pathos

• Demonstrates the author’s reliability and competence. Shows respect for the audience’s ideas and moral values.

• logos

• Evokes a rational, reasonable response. Evidence and proof provides support.

Which type of rhetoric uses figurative language?

• ethos

• pathos

• logos

An individual shares their first-hand experience with poverty and food insecurity throughout their life.

• ethos

• pathos

• logos

Answer explanation

The answer is ethos because this proves that they are a credible source as a result of their first-hand experience.

Pathos would be the answer if they were telling a story to make others feel bad for them, but logos is the best answer here.

Which appeal is evident in the commercial?

• Ethos- Authority Appeal

• Logos- Logical Appeal

• Pathos- Emotional Appeal

Which appeal is evident in the commercial?

• Ethos- Authority Appeal

• Logos- Logical Appeal

• Pathos- Emotional Appeal

Choose one commercial and write an ACE Paragraph about which rhetorical appeal was used.

Answer- The _____________commercial used ___________ appeal to sell ___________________.

Cite- For example, " " (YouTube. 2022).

Explain- This shows _________________________.

Using Taylor Swift in a Diet Coke ad is what persuasive technique?

• Logos

• Ethos

• Pathos

• Claim

Pathos uses...

• emotional appeal

• logical appeal

• expert opinions

• lots of data and statistics