Introduction to Marketing Concepts

Introduction to Marketing Concepts

University

25 Qs

quiz-placeholder

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Introduction to Marketing Concepts

Introduction to Marketing Concepts

Assessment

Quiz

English

University

Hard

CCSS
RI.11-12.8, RI.11-12.5, RI. 9-10.2

+17

Standards-aligned

Created by

Sarah Williams

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

According to the introduction, why is color essential to marketing and media development?

Because it is inexpensive to use

Because it is a new trend in design

Because it tells a story and evokes emotions

Because it is only used by skilled artists

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the purpose of color in media and marketing design according to the text?

To make designs look more attractive

To balance the mind, body, and emotions

To help communicate a message and invoke feelings

To make designs cheaper to produce

Tags

CCSS.RI.11-12.8

CCSS.RI.8.7

CCSS.RI.9-10.7

CCSS.RL.11-12.8

CCSS.RL.9-10.7

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True or False?

Marketing involves encouraging people to buy a product or service.

True

False

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

True

False

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

True or False?

Sponsoring sports events is an example of marketing.

True

False

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

When someone famous uses their own image to help promote a particular product, it is called ........... .

billboard

endorsement

placement

spread

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the primary goal of marketing according to the introduction?

To create a product

To satisfy customer needs

To increase production

To reduce costs

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

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