Introduction to Marketing Concepts

According to the introduction, why is color essential to marketing and media development?

• Because it is inexpensive to use

• Because it is a new trend in design

• Because it tells a story and evokes emotions

• Because it is only used by skilled artists

What is the purpose of color in media and marketing design according to the text?

• To make designs look more attractive

• To balance the mind, body, and emotions

• To help communicate a message and invoke feelings

• To make designs cheaper to produce

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

True or False?

Sponsoring sports events is an example of marketing.

• True

• False

When someone famous uses their own image to help promote a particular product, it is called ........... .

• billboard

• endorsement

• placement

• spread

What is the primary goal of marketing according to the introduction?

• To create a product

• To satisfy customer needs

• To increase production

• To reduce costs

Which of the following is a key component of marketing?

• Manufacturing

• Distribution

• Advertising

• Research

True or False? Marketing strategies are only applicable to large businesses.

• True

• False

What role does customer feedback play in marketing?

• It is ignored

• It helps improve products

• It is used for legal purposes

• It is only collected for surveys