Fashion Branding

The employees' formal _____ at the annual company event reflected the brand’s professional and prestigious image.

• traction

• facade

• attire

• branding

Businesses that ___________ of their supply chain practices can gain consumer trust, especially in industries like food and fashion.

• set the right impression

• execute effective branding

• show a transparent view

Complete the sentences with the gerund form of the correct verb below. The fashion industry needs to focus on .................... eco-friendly clothing.

Complete the sentences with the gerund form of the correct verb below. I’m not interested in .............. the latest styles. I like dressing in what’s comfortable.

Put the noun modifiers in the correct order.

• luxury

• designer

• menswear

• fashion

Complete the sentences with the gerund form of the correct verb below.

be - design - shop - tell - wear

I was worried about ................ underdressed, but everyone else is also wearing jeans.

Complete the sentences with the gerund form of the correct verb below. The company lets employees dress how they want, instead of ............... people what to wear.

With a brand, the customer can easily differentiate between other brands

• True

• False

One of the motives for purchasing high-end goods might include:

• Saving money

• Demonstrating social status

• Avoiding attention

• Preferring functional over aesthetic qualities

Buying luxury purchases can be seen as a way to ______ and ______.

• save money, reduce expenses

• showcase wealth, express personal style

• avoid attention, blend in

• focus on functionality, ignore aesthetics