Persuasive Appeals

What kind of appeal is this add primarily using?

• ethos

• pathos

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As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.

• ethos

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You'll make the right decision because you have something not many people do: you have heart.

• ethos

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If we don't make a decision soon, we'll have a devastating future. Can't you see how dangerous being neutral will be for us?

• ethos

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They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. They're the enemy, and they won't stop until we're all destroyed.

• ethos

• pathos

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The algorithms have been run in a thousand different ways, and the math continues to check out.

• ethos

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The veterinarian says that a German Shepherd will be the perfect match for our active lifestyle.

• ethos

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You should consider another route if you leave later. My friend told me all sorts of creepy things happen on that road at night.

• ethos

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Better men than us have fought and died to preserve this great nation. Now is the time to return the favor. For God and country, gentlemen!

• ethos

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My years as a Marine have taught me one important lesson: Caution is the best policy, especially in this touchy situation.

• ethos

• pathos

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