Persuasive Advertising Techniques
Authored by Sarah Williams
English
8th Grade
CCSS covered
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25 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Linking unrelated products or characters together in an attempt to transfer the image, feelings and trust to the other product.
Name Calling
Bandwagon
Transfer
Card Stacking
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI. 9-10.8
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Putting down another brand, product or candidate.
Bandwagon
Name Calling
Testimonial
Put Down
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.9-10.5
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Using fear, family values, cuteness, love, nationalism etc. to create an emotional connection to the product.
Transfer
Glittering Generalities
Card Stacking
Appeal to Emotion
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
The use of regular, everyday people with whom viewers can identify.
Bandwagon
Plain Folks
Testimonial
Transfer
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What persuasive technique is used in this ad?
Snob appeal
Bandwagon
Name calling
Testimonial
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI. 9-10.8
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What persuasive technique is used in the picture?
Bandwagon
Sterotype
Name calling
Snob appeal
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What persuasive technique is used in the ad?
Bandwagon
Testimonial
Name calling
Appeal to emotion
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.9-10.5
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