Persuasive Advertising Techniques
Authored by Sarah Williams
English
8th Grade
CCSS covered
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What kind of advertising technique is being used here?
Magic Ingredients
Plain Folks
Celebrity Endorsement/Testimonial
Repetition
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.9-10.5
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which persuasive ad technique is being used here?
facts and figures
humor
name calling
Answer explanation
Statistics, percentages, and numbers are used to convince you the product is better and more effective.
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.8
CCSS.RI. 9-10.8
CCSS.RI.9-10.5
3.
MULTIPLE SELECT QUESTION
1 min • 1 pt
Pick TWO advertising techniques that you recognize in this Capital One ad.
celebrity endorsement/testimonial
glittering generalities
music appeal
name calling
Answer explanation
The Capital One ad includes Music Appeal and Celebrity Endorsement since it features both Taylor Swift and her pop hit ME! There's also Humor Appeal, even if it's not listed here. :)
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI. 9-10.8
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which advertising technique is used in this Athleta commercial?
Repetition
Humor
Snob Appeal
Name-Calling
Answer explanation
Verbal or visual repetition helps us recall the product more easily. :)
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Every advertisement has a purpose, just as every author's writing has a purpose. What is the purpose of advertising?
To educate
To persuade
To inform
Tags
CCSS.RI. 9-10.6
CCSS.RI.7.9
CCSS.RI.8.6
CCSS.RI.8.9
CCSS.RL.8.6
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which persuasive advertising technique is used here?
Celebrity Endorsement
Magic Ingredients
Expert Opinion
Snob Appeal
Answer explanation
A product is portrayed as miraculously and exceptionally effective. The product has “magic ingredients” so it’s a cure-all or sudden fix.
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI. 9-10.8
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which advertisement is using Emotional Appeal?
Answer explanation
The correct answer is the Unicef ad, of course. This is another example of an emotional appeal ad.
Tags
CCSS.RI.8.5
CCSS.RI.8.8
CCSS.RI.7.5
CCSS.RI.7.8
CCSS.RI.6.8
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