Persuasive Techniques in Advertising

• emotional appeals 
• testimonials
• loaded words
• red herring

• stereotyping
• rhetorical questions
• circular reasoning
• categorial claim

• scare tactic
• straw man
• appeal to ignorance
• either/or argument

• testimonials

• loaded words

• either/or argument

• emotional appeals

This advertising technique uses a quote, recommendation, or personal experience from an individual or group who believes that the product/service is important and suggests that others may find it valuable as well.

• Testimonial

• Transfer

• Bandwagon

• Card Stacking

What persuasive technique is used in this ad?

• Snob appeal

• Bandwagon

• Name calling

• Testimonial

This technique stresses the positive qualities and ignores the negative, giving us only part of the picture.

• Bandwagon

• Transfer

• Card Stacking

• Patriotic Appeal

What technique uses a quote, recommendation, or personal experience from an individual or group who believes in the product and suggests that others may like it as well.

• Testimonial

• Glittering Generalities

• Bandwagon

What persuasive technique is used in the picture?

• Bandwagon

• Sterotype

• Name calling

• Snob appeal

What persuasive technique is used in the ad?

• Bandwagon

• Testimonial

• Name calling

• Appeal to emotion