Persuasive Devices in Print Advertising

What Persuasive Technique is being used?

• Bandwagon

• Avant Garde

• Weasel Words

• Testimonial

What Persuasive Technique is being used? Look closely at ALL of the words...

• Ethos

• Rhetorical Question

• Unique Claim

• Weasel Words

What Persuasive Technique is being used to influence you to use AT&T?

• Bandwagon

• Testimonial

• Facts & Figures

• Ethos

What Persuasive Technique is being used to influence you to purchase this brand of makeup?

• Transfer

• Ethos

• Pathos

• Bandwagon

What Persuasive Technique is being used to make you want to be one of the first to buy the newest iPad?

• Weasel Words

• Unfinished Claim

• Bandwagon

• Avant Garde

What Persuasive Technique is being used to influence you to drink milk?

• Bandwagon

• Avant Garde

• Unfinished Claim

• Rhetorical Question

What sneaky Persuasive Technique is being used to make you buy this brand?

• Unique Claim

• Transfer

• Unfinished Claim

• Pathos

What is Colgate using to persuade you to find their product superior to others?

• Ethos

• Pathos

• Logos

• Testimonial

What Persuasive Technique is being used?

• Unique Claim

• Unfinished Claim

• Weasel Words

• Facts & Figures

What Persuasive Technique is being used to sell you Advil?

• Transfer

• Bandwagon

• Weasel Words

• Ethos