Unit 1: Marketing Test

What term refers to dividing a market into smaller, similar groups of consumers?

• Market research

• Market segmentation

• Target market

• Customer profiling

What is a key purpose of a positioning statement?

• To provide a summary of the marketing plan

• To differentiate a product from competitors and target specific audiences

• To outline contingency strategies

• To determine the budget allocation

Which type of data is collected directly from the source?

• Primary data

• Secondary data

• Online reviews

• Social media comments

True or False: Marketing is more than just advertising and sales.

• True

• False

What are the three primary reasons companies use marketing?

• Increase profits, build websites, launch new products

• Attract influencers, develop products, manage sales

• Increase sales, build brand awareness, attract new customers

• Reduce costs, attract more employees, diversify products

Which of the following is an example of event marketing?

• Running a billboard ad

• Sponsoring a sports tournament

• Sending promotional emails

• Hosting a company-sponsored community fitness event

What best describes the term “target market”?

• The total market potential for a product

• The market segment that a company’s marketing is focused on

• The total number of customers who purchased a product

• The competition within an industry

Which element of the marketing mix focuses on distribution channels?

• Promotion

• People

• Place

• Product

What is an endorser?

• A customer who frequently buys products

• An individual or group who publicly supports a product or brand

• A competitor in the market

• A sales representative

What marketing strategy focuses on building trust and loyalty with customers?

• Transactional marketing

• Sales promotions

• Relationship marketing

• Digital advertising