The Where, Who, and What of Marketing

Where does marketing occur?

• Only in retail stores

• Wherever customers are present

• Only online

• Only in offices

Who can be considered a marketer?

• Only professional salespeople

• Only advertising agencies

• Everyday people, including you

• Only businesses

Which of the following is an example of a durable good?

• Fruit smoothie

• Lipstick

• Cell phone

• Unleaded gasoline

What is an example of a service?

• Laptop

• Haircut

• Car

• Lipstick

Which of the following is NOT a place where marketing can occur?

• In a school

• At home

• In outer space

• Online

What is marketed?

• Only goods

• Only services

• Practically anything and everything

• Only ideas

Which of the following is an example of a nondurable good?

• Car

• Laptop

• Fruit smoothie

• Cell phone

Which of the following is NOT an example of a service?

• Dental treatment

• Internet service

• Walking a dog

• Buying a car

What is the role of marketers?

• To connect goods and services to people who buy them

• To only sell products in stores

• To create products

• To only work in advertising agencies

Which of the following is an example of marketing a place?

• Advertising a new smartphone

• Promoting a tourist destination

• Selling a car

• Offering a haircut