Intro to Marketing CDEHS

Quiz
•
Business
•
11th Grade
•
Medium
Youri Litvine
Used 4+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of marketing according to the American Marketing Association?
The process of selling goods and services
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
The study of business finance
A strategy for improving customer service
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the key activities involved in marketing?
Buying and selling
Planning, pricing, promoting, selling, and distributing
Only selling and advertising
Manufacturing and shipping
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is marketing important to businesses?
It helps companies match products with customers and ensure profitability
It is only used for large corporations
It focuses only on selling, not customer satisfaction
It is not necessary for businesses to succeed
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the marketing concept focus on?
Reducing costs as much as possible
The business's profit above all
Satisfying customer needs while generating profit
Selling products regardless of demand
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How often does the AMA review the definition of marketing?
Every 10 years
Never
Regularly, to reflect current marketing practices
Only when businesses request a change
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one way marketing benefits consumers?
It increases product scarcity
It creates better products and competitive pricing
It eliminates competition
It focuses only on expensive products
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do businesses need marketing?
To ensure customers buy their products and generate revenue
To avoid interacting with customers
To sell the same products indefinitely
To eliminate the need for advertising
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