Fire Officer p307

What is the purpose of a press release according to the text?

• To make an official announcement to the news media

• To hold a press conference

• To respond to media inquiries

• To avoid media attention

Match the following terms with their descriptions: Proactive Outreach, Press Release, Measured Responsiveness.

• 3-C

• A strategy to actively look for media opportunities

• 2-B

• A document to announce news to the media

• 1-A

• Maintaining a positive image during media interactions.

A press release should be ______ and typed on department stationery.

• A) brief

• B) lengthy

• C) informal

• D) detailed

What is the main purpose of a proactive media communications plan?

• To react to media inquiries

• To provide information within resource capabilities

• To ignore media inquiries

• To limit information release.

Match the following aspects of a press release with their descriptions:

• Who, what, when, where, and why questions.

• Length

• One to two pages

• Purpose

• Official announcement

• Content

Every fire officer should be prepared to act as a spokesperson for the fire department. The NFPA provides guidelines such as: Be prepared, Stay in control, Look and act the part, and ____.

• A) It is over when it is over

• B) It is not over until it is over

• C) It is over when you say so.