Marketing mix consists of:

Marketing

Quiz
•
Journalism
•
University
•
Easy
Piotr Kościński
Used 1+ times
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Product, Pricing, Place, Promotion
Product, Promotion, Provison, Profit
Product, Place, Promotion, Profit
Product, Performance, Promotion, Profit
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Demographic market segmentations is about:
Age, Purchasing habits, Climate
Gender, Climate, City
Age, Gender, Income
Income, Age, Climate
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What means "direct sales"?
Retail (not wholesale)
Sales without intermediaries, straight to the customer.
Door-to-door sale
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What's a brand?
A brand is a product or service that has a unique and immediately recognizable identity.
Brand is another word for a logo - shapes, colors, sometimes even sounds or scents
Brand is the same as trademark, intellectual property that consists of a word, phrase, symbol, design, that identifies a product or service
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Traditional media, used in marketing, are:
Newspapers, Radio and Facebook
Facebook, X and TV
TV, Radio and Newspapers
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