How many hours do people typically spend consuming media daily, according to the video?

• 
  5 to 6 hours

• 
  2 to 3 hours

• 
  Upwards of 10 hours

• 
  6 to 9 hours

What is the literal definition of 'media' as mentioned in the video?

• A type of technology

• 
  A method of entertainment

• The plural of medium

• 
  A single form of communication

Which of the following is NOT considered a form of media?

• 
  Personal thoughts

• Podcasts

• Traffic signs

• Books

What does media literacy enable individuals to do?

• 
  Focus solely on traditional media

• 
  Ignore media messages

• Create only digital content

• 
  Access and analyze all forms of communication

What is the main idea behind Stuart Hall's theory of encoding and decoding?

• Media effects are predictable

• Messages are interpreted uniquely by each individual

• 
  Consumers passively absorb media

• Messages are always received as intended

What is the difference between media messages and media effects?

• Messages are the audience's reaction; effects are the content

• 
  Messages are created by consumers; effects are created by producers

• 
  Messages are the content; effects are the audience's reaction

• Messages are always positive; effects are always negative

Why is media literacy considered a crucial skill?

• 
  It reduces media consumption time

• It ensures all media is trustworthy

• 
  It allows individuals to create media content

• It helps in understanding and evaluating media messages

What is a common concern regarding media's impact on consumers?

• Media can both harm and benefit consumers

• 
  Media has no effect on consumers

• 
  Media only affects young audiences

• Media always benefits consumers

What is the purpose of media literacy education?

• 
  To eliminate media effects

• To increase media consumption

• To promote critical thinking about media

• 
  To limit media access