Visual Advertising Strategies

What type of strategy is this?

• Sounds good

• Facts and Figures

• Star Power

• Cartoon Characters

Contests

• make a lot of money

• are fun to enter

• make kids want to eat the product

• gets attention and creates excitement

• Ethos
• Logos
• Pathos

Which rhetorical appeal is being used in this ad?

• ethos

• pathos

• logos

• celebrity

Which type of strategy is used?

• Testimonial

• Bandwagon

• Family Fun

• Weasel Words

Which color is mostly used in ads to show power and elegance?

• white

• black

• blue

Which color is often used in visual advertising to evoke a sense of urgency?

• Red

• Blue

• Green

• Yellow

What is the primary purpose of using contrasting colors in visual advertisements?

• To create harmony

• To draw attention

• To confuse the viewer

• To match brand colors

Which of the following is a common strategy in visual advertising to highlight a product's features?

• Using monochrome images

• Using close-up shots

• Using abstract art

• Using black and white filters

What role does typography play in visual advertising?

• It conveys the message tone

• It distracts the viewer

• It is irrelevant

• It only adds aesthetic value