Intro to Rhetorical Appeals and Canons

Appealing to shared values, attitudes, and interests within an audience

• Ethos

• Pathos

• Logos

Appeals to emotions, beliefs, and values

• Ethos

• Pathos

• Logos

Logical explanations appealing to data and common sense

• Ethos

• Pathos

• Logos

How the author chooses to present the idea.

• Invention

• Arrangement

• Style

• Delivery

The specific order, in which an author portrays their argument.

• Invention

• Arrangement

• Memory

• Style

The main argument we identify in writing.

• Invention

• Memory

• Style

• Arrangement

Clear and appropriate grammar for the subject or audience.

• Delivery

• Memory

• Style

• Arrangement

A method to refer to an audience's shared idea or past experience.

• Invention

• Delivery

• Memory

• Arrangement

Rhetorical Appeals

• The perceived need for a text; the issue or situation the prompted the text

• What the speaker wants the audience to do after receiving the message

• Persuasive techniques speakers use to try to convince their audience

• The circumstances that bring a text into existence

Tags

CCSS.RI.11-12.6