Product Line Decision

Which of the following best illustrates a product line?

• PepsiCo offers Lay’s, Tropicana, and Quaker Oats.

• Maruti Suzuki offers sedans, SUVs, and hatchbacks.

• Samsung offers refrigerators, washing machines, and smartphones.

• Unilever offers Dove, Surf Excel, and Lipton.

If Samsung offers 5 types of refrigerators (single door, double door, side-by-side, French door, and top freezer), what is the product line length for refrigerators?

• 3

• 5

• 7

• 10

Which of the following illustrates product width?

• Nestlé offers Maggi, Nescafé, KitKat, and Milkmaid.

• Nestlé’s Maggi has multiple variations, including atta noodles, rice noodles, and oat noodles.

• Nescafé offers different flavors like Mocha, Cappuccino, and Latte.

• Nestlé Milkmaid comes in 3 can sizes.

If LG offers washing machines in 3 sizes (6kg, 7kg, 8kg) and 2 colors (white, silver), what is the product depth of LG’s washing machine line?

• 3

• 2

• 6

• 8

Godrej sells personal care products like Cinthol soaps and security solutions like locks. What can be said about its product consistency?

• High

• Medium

• Low

• Perfect

What is an example of downward product line stretching?

• Mercedes-Benz launching the A-Class for a younger, budget-conscious audience.

• Apple introducing the iPhone Pro Max with enhanced features.

• Starbucks introducing premium Reserve Roastery locations.

• L’Oréal launching an ultra-premium luxury shampoo range.

Which of the following illustrates upward product line stretching?

• Maruti Suzuki introducing Nexa for premium car models.

• Coca-Cola launching affordable 200ml glass bottles.

• Maggi introducing Cup Noodles in rural areas.

• Unilever launching Wheel detergent for low-income markets.

If P&G’s Tide Simply (budget detergent) begins to steal sales from Tide Original, what issue is P&G facing?

• Product inconsistency

• Product line filling

• Cannibalization

• Line stretching

When Godrej HIT introduced a gel for cockroach control in addition to its spray, which strategy was used?

• Line filling

• Line stretching upward

• Diversification

• Brand extension

Which company maintains high product consistency within its mix?

• Samsung (smartphones, TVs, refrigerators)

• Nike (shoes, apparel, accessories)

• P&G (diapers, detergents, razors)

• Godrej (locks, soaps, furniture)