Quiz 2 visual merchandising

What is the primary purpose of visual merchandising?

• To increase production costs.

• To attract customers and encourage purchases.

• To decrease employee turnover.

• To reduce inventory.
  

According to the text, what is NOT a key aspect influenced by visual merchandising?

•  Brand image

• Product features

• Employee salaries

• 1. Customer experience

Which of the following is NOT a benefit of good visual merchandising?

•  Increased sales

•  Enhanced customer experience

• Reduced operating costs

• Maximizing retail space

What is the main goal of using props in visual merchandising displays?

• To showcase products and enhance the overall aesthetic.

• To create a cluttered and confusing atmosphere.

• To increase the cost of the display.

• To distract customers from the main products.
  

What is the significance of "storytelling" in visual merchandising?

•  To discourage customer interaction with the products.

• To connect customers with the products on an emotional level.

• To increase the cost of the display.
  

• To create a confusing and overwhelming experience for customers.

1. Visual merchandising is solely an art form.

• True

• False

1. The till point is an insignificant area for visual merchandising.

• True

• False

1. "Space management" refers to efficiently utilizing the available space within a retail store.

• True

• False

1. Visual merchandising principles cannot be applied to online businesses.

• True

• False

Match the following terms with their definitions:

Display Fixtures

• 1. Visual communication within the store (e.g., directional signs, promotional displays).

• 1. The area near the checkout counter.

• 1.  Units used to display products (e.g., shelves, racks).

• A central area that draws immediate customer attention.