2.4 Research Methods

What is a primary research method that involves direct interaction with participants to gather opinions?

• Focus groups

• Internet sites

• Magazines

• Books

Which primary research method allows researchers to ask detailed and open-ended questions one-on-one?

• Questionnaires

• Interviews

• Online surveys

• Focus groups

What is a benefit of conducting online surveys for research?

• They are time-consuming

• They allow for easy collection of large-scale data

• They require in-person interaction

• They are limited to qualitative information

Which primary research method is best suited for collecting feedback from a large audience?

• Interviews

• Questionnaires

• Focus groups

• Television

What is a common disadvantage of using focus groups for research?

• They are inexpensive to conduct

• Group dynamics may influence individual responses

• They require minimal preparation

• They are limited to quantitative data

Which secondary research source is ideal for accessing expert opinions and detailed studies?

• Television

• Books and journals

• Internet sites

• Magazines

What is an advantage of using magazines and newspapers as secondary research sources?

• They provide up-to-date information on current events

• They offer peer-reviewed articles

• They are limited to qualitative data

• They are always free to access

Which research source can provide a wide range of easily accessible information but may lack reliability?

• Books

• Internet sites

• Journals

• Television

What is a benefit of using secondary research compared to primary research?

• It is more time-consuming to collect

• It often requires less effort and cost to access existing data

• It provides more personalized insights

• It always offers the most accurate data

What is a disadvantage of relying on secondary research sources?

• Data may be outdated or irrelevant to the study

• It involves significant interaction with participants

• It is always expensive

• It is only available in quantitative form