Market Research - Social v Traditional

A survey is an example of which type of market research?

• traditional

• social

_____________________ is the process of gathering data about consumers and analyzing the data to determine their wants/needs.

Which type of market research is MORE expensive for companies?

• social media market research

• traditional market research

Market research is important to a brand/company because..........

Similarities between traditional market research and social media market research include (choose as many as apply):

• they both revolve around data collection and analysis

• they both are forms of feedback

• they both help companies/brands make informed decisions about their product/services/brand

• they both are ineffective when used alone

Which of the following is NOT a form of traditional market research?

• 
• 
• 
• 

True or False: Market research - both traditional and social - help brands better understand their customers.

• TRUE

• FALSE

Key problems of traditional market research include (select all that apply):

• it is expensive

• data is limited to the time period in which it was collected

• what you hear depends on what you ask

True or False: Monitoring comments on social media and blogs is one way a brand can collect market research data.

• True

• False

Key problems with social media market research include ALL BUT:

• the people doing the talking may be in the extremely vocal minority

• it works best for large, well-known consumer brands

• it is intrusive

• if other brands use the same key words, your data could be "contaminated"