Market Research - Social v Traditional

Market Research - Social v Traditional

10th - 12th Grade

10 Qs

quiz-placeholder

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Market Research - Social v Traditional

Market Research - Social v Traditional

Assessment

Quiz

Other

10th - 12th Grade

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Created by

Danielle Migliacci

Used 3+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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A survey is an example of which type of market research?

traditional

social

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

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_____________________ is the process of gathering data about consumers and analyzing the data to determine their wants/needs.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Which type of market research is MORE expensive for companies?

social media market research

traditional market research

4.

OPEN ENDED QUESTION

1 min • 1 pt

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Market research is important to a brand/company because..........

Evaluate responses using AI:

OFF

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

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Similarities between traditional market research and social media market research include (choose as many as apply):

they both revolve around data collection and analysis

they both are forms of feedback

they both help companies/brands make informed decisions about their product/services/brand

they both are ineffective when used alone

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following is NOT a form of traditional market research?

Media Image
Media Image
Media Image
Media Image

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Market research - both traditional and social - help brands better understand their customers.

TRUE

FALSE

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