Consumer Behavior Quiz

What is the first step in the consumer decision-making process?

• Purchase

• Information Search

• Problem Recognition

• Evaluation of Alternatives

Which type of consumer behavior involves high involvement and significant differences between brands?

• Complex Buying Behavior

• Variety-Seeking Buying Behavior

• Habitual Buying Behavior

• Dissonance-Reducing Buying Behavior

What is a brand's personality?

• The logo of the brand

• The unique set of human traits associated with the brand

• The product design of the brand

• The pricing strategy of the brand

What does the term "psychographics" refer to in consumer behavior?

• Geographic segmentation

• Demographic characteristics

• Lifestyles, values, and attitudes

• Purchasing frequency

What does "brand equity" refer to?

• The financial value of a brand

• The quality of products a brand produces

• The premium consumers are willing to pay for a brand over a generic product

• The marketing budget of a brand

What do we call the simple rules or shortcuts consumers use to make quick decisions?

• Cognitive Dissonance

• Perception

• Heuristics

• Framing

What is the primary purpose of brand positioning?

• To reduce production costs

• To create a unique place for the brand in the consumer's mind

• To improve distribution channels

• To design innovative packaging

Which of these is an external influence on consumer behavior?

• Personality

• Perception

• Cultural factors

• Attitude

Which term refers to a consumer's loyalty to a brand due to its consistent quality and satisfaction?

• Brand Recognition

• Brand Association

• Brand Loyalty

• Brand Awareness

What is the primary goal of consumer segmentation?

• To increase production

• To identify and target specific groups of consumers

• To reduce marketing costs

• To develop new products