MFS-Quiz 1

MFS-Quiz 1

University

15 Qs

quiz-placeholder

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MFS-Quiz 1

MFS-Quiz 1

Assessment

Quiz

Business

University

Medium

Created by

Prof. Popli

Used 2+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Which dimension of service quality involves the ability to inspire trust and confidence?

  • Reliability

  • Responsiveness

  • Assurance

  • Empathy

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. What is the primary goal of market segmentation?

  • To increase product prices

  • To dissect the marketplace into submarkets

  • To grow in the market

  • To eliminate competition

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which factor is NOT typically considered in demographic segmentation?

Household Income

Brand Loyalty

Gender

Age

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. Which aspect of services marketing emphasizes managing customer expectations?

    • A) Service delivery processes

    • B) Pricing strategies

    • C) Communication strategies

    • D) Inventory management

Service Delivery

Pricing

Communication

Inventory Management

5.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

  1. Which generational cohort is characterized by their digital savviness and social consciousness?

Baby Boomers

Gen X

Millennials

Gen Alpha

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. What is the main purpose of positioning in marketing?

  • To establish a differentiating image for a product or service

  • To reduce production costs

  • To target a wider market

  • To increase sales volume

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

  1. What is a common measure of customer loyalty?

  • Customer Acquisition Cost (CAC)

  • Market Share Percentage (MSP)

  • Return on Investment (ROI)

  • Customer Lifetime Value (CLV)

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