MFS-Quiz 1

Quiz
•
Business
•
University
•
Medium
Prof. Popli
Used 2+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which dimension of service quality involves the ability to inspire trust and confidence?
Reliability
Responsiveness
Assurance
Empathy
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the primary goal of market segmentation?
To increase product prices
To dissect the marketplace into submarkets
To grow in the market
To eliminate competition
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which factor is NOT typically considered in demographic segmentation?
Household Income
Brand Loyalty
Gender
Age
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which aspect of services marketing emphasizes managing customer expectations?
A) Service delivery processes
B) Pricing strategies
C) Communication strategies
D) Inventory management
Service Delivery
Pricing
Communication
Inventory Management
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which generational cohort is characterized by their digital savviness and social consciousness?
Baby Boomers
Gen X
Millennials
Gen Alpha
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the main purpose of positioning in marketing?
To establish a differentiating image for a product or service
To reduce production costs
To target a wider market
To increase sales volume
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a common measure of customer loyalty?
Customer Acquisition Cost (CAC)
Market Share Percentage (MSP)
Return on Investment (ROI)
Customer Lifetime Value (CLV)
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