Unit 8: Advertising Quiz

Advertising is a form of __________.

• communication

• transportation

• education

• entertainment

Which of the following is NOT a persuasive technique for advertising?

• Bandwagon

• Repetition

• Slogan

• Testimonial

• Endorsements

A group of people that advertisers think will buy or use the product is called:

• Target Market

• Target Audience

• Customers

If an ad says “4 out of 5 dentists approve of this gum” it is using which persuasive technique?

• Slogan

• Bandwagon

• Testimonial

• Expert Opinion

A business would use advertising because:

• it helps increase brand awareness.

• it decreases production costs.

• it guarantees immediate sales.

• it eliminates competition.

Name 4 different types of media use for advertising.

• a. TV, Radio, Print, Online

• b. TV, Radio, Print, Outdoor

• c. TV, Radio, Print, Direct Mail

• d. TV, Radio, Print, Social Media

Is it true that advertisements are required by law to tell the truth?

• True

• False

Match the following definitions with the correct terms: (Hint: Look at #2 for options)

• A statement suggesting that everyone is using a product so you should too

• Repetition

• An expert approves this product so you should use it

• Expert Opinion

• A well-known person supports a product or service

• Testimonial

• A person is made to have a strong feeling about a situation or product

• Bandwagon

• The name of a product is repeated many times

• Appeals to Emotion