3.01 Effective Promotion

True or False: In order to be effective, promotion has to be persuasive, relevant, appropriate, factual, repetitive, and coordinated

• True

• False

True or False: It would be appropriate for a local company in NC places a television advertisement during the Superbowl?

• True

• False

If a promotional message is truthful and honest, it is _______.

• Appropriate

• Factual

• Repetitive

• Persuasive

Pepsi places ads in magazines, on television, and on the radio that all feature the 'That's what I like' tagline. This is an example of a promotion being ______.

• Factual

• Coordinated

• Appropriate

• Relevant

Making an advertisement appealing and of interest to the customers you want to receive the message means your promotion is _______.

• Factual

• Appropriate

• Relevant

• Coordinated

True or False: A persuasive advertisement convinces a consumer that the product being offered will satisfy their needs.

• True

• False

Promotion communicates information about _______.

• Goods, services, images, and ideas to a target audience

• Marketing and product mix

• Operational costs to produce products

• Government agencies, corporations and sole proprietorships

Which of the following are benefits of promotion? Choose ALL that apply.

• Increase in employment

• Decrease in sales

• Increased customer loyalty

• Increased awareness and satisfied customers