ICAI EBS II EXAM REVIEW

Netflix is an expert at ............................. our attention to earn profits

• distracting
• entertaining
• monetizing

• boosting

Effective marketing strategies need to be tailored to accommodate the decreasing a________ s_____ of consumers in today's digital age. (write the whole word)

The graph shows that website traffic_____________ at 10,000 visits during thepromotion week before gradually declining.

• levelled off

• plunged

• peaked

• plummetted

Nowadays every company should safeguard their customers from all the different online ___________

• services
• products
• features
• scams

The new marketing campaign really helped _______________on our sales this quarter

• entice

• boost

• move the needle

• raise

During a b...... market, investors are optimistic, and stock prices tend to rise steadily. (write the whole word)

Investors are closely monitoring the fluctuating prices of oil, as it remains a key c.........................y influencing global market trends. (write the whole word)

Common resources like clean air and running water have been increasingly recognized as s.............. goods.

​ (a)   : The tendency to believe a single unit is the right portion, oftenexploited in product packaging to drive sales of larger quantities.

• Unit bias
• infinite scroll
• autoplay
• dopamine boost

To cut through the ​ (a)   : Standing out in a crowded ​ (b)   by delivering clear and ​ (c)   messages.

• noise
• market
• impactful
• silence
• ocean
• vague