Market Segmentation Quiz

A toy company is planning to launch a new line of toys. They decide to target boys aged 7-12. What demographic variable are they using for segmentation?

• A. Gender

• B. Age

• C. Both a and b

• D. Income

A clothing brand is designing lightweight and breathable outfits for customers in tropical climates. What type of segmentation is being used?

• Demographic

• Psychographic

• Geographic

• Socio-economic

A company launches an eco-friendly water bottle targeting consumers who care about sustainability and environmental protection. Which type of segmentation is this?

• Demographic

• Geographic

• Psychographic

• Socio-economic

A luxury car brand advertises heavily to individuals with an annual income above $150,000. Which segmentation method is being applied?

• Geographic

• Socio-economic

• Demographic

• Psychographic

A coffee shop chain wants to expand to new locations. They focus on cities with a population of over 500,000, targeting young professionals aged 25-35 who work in offices and enjoy premium coffee. Which segmentation types are being combined here?

• Demographic, geographic, and socio-economic

• Demographic, psychographic, and geographic

• Geographic and socio-economic

• Psychographic and demographic

A fitness app focuses on individuals motivated by a healthy lifestyle and personal growth. What psychographic trait is the app targeting?

• Personality

• Lifestyle

• Values

• All of the above

A winter clothing brand targets customers in colder regions of Europe. What geographic segmentation factor is at play?

• Urbanization level

• Climate

• Region

• Population density

A skincare company introduces a product line specifically for teenagers to address acne-prone skin. What demographic variable are they primarily focusing on?

• Age

• Income

• Education

• Gender

A budget airline markets itself as offering affordable travel for students and low-income families. What socio-economic segmentation variable are they focusing on?

• Occupation

• Income level

• Social class

• All of the above

A luxury resort promotes its services to wealthy retirees in coastal cities who enjoy spa treatments and fine dining. What combination of segmentation methods are they using?

• Geographic, demographic, and psychographic

• Socio-economic, psychographic, and demographic

• Geographic and socio-economic

• Geographic and psychographic