Selling Test Review

The person who helps facilitate the sale and convince the potential buyer that the product/service is worth the exchange of their money

• Salesperson

• Retail worker

• Marketer

Any form of direct contact between a salesperson and a potential customer with the aim of selling a product or service.

• 1. Advertising

• 1. Personal Selling

• 1. Marketing

Before a salesperson can sell a product, he/she should

• 1. Learn about the competition

• 1. Find potential customers

• 1. Increase his/her product knowledge by learning everything he/she can about the product

One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to

• 1. Make a single sale

• 1. Gain the customer’s confidence

• 1. Prevent customer objections

Which of the following is NOT one of the goals of selling?

• 1. Help customers make satisfying purchasing decisions

• 1. Create ongoing relationships/loyal customers for a business

• 1. Help generate profit for a business

• 1. Tell the customers whatever they need to hear so they will buy a product

To discover customer needs/wants, a salesperson should be skilled at

• 1. Talking and arguing

• 1. Questioning and listening

• 1. Coaxing and persuading

Which of the following examples represents a business to business (B2B) selling transaction?

• A wearable fitness device company representative sets a sales meeting with a hospital manager who wishes to invest in devices for his/her staff

• A retail salesperson helps a high school senior pick out her prom dress

• n employee at the Apple store helps you pick out a new iphone

A type of selling that is very involved requiring a salesperson to spend a great deal of time with a buyer

• 1. Conversational marketing

• 1. Drip marketing

• 1. High touch selling

• 1. Low touch selling

he process to order food at a McDonald’s drive thru would be considered which type of selling?T

• 1. Conversational marketing

• 1. Low touch selling

• 1. Drip marketing

• 1. High touch selling

A typically automated communication strategy that sends sales messages to potential customers over a period of time. The timing of these messages is often prearranged, and messages follow a predetermined course.

• 2. Drip marketing

• 1. Conversational marketing

• 1. High touch selling 

• 1. Low touch selling