
Quiz sur la Relation Client Omnicanale
Quiz
•
Others
•
University
•
Hard
Mr Yordikian
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Quelle stratégie combine plusieurs canaux de distribution de manière indépendante ?
Digital
Multicanal
Cross-canal
Omnicanal
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Quel terme désigne une entreprise qui ne possède pas de point de vente physique ?
Pure player
Omnicanal
Multicanal
Cross-canal
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Quel est un exemple de distribution cross-canal ?
Magasin physique uniquement
Vente en ligne uniquement
Catalogue papier
Click-and-collect
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Quel score mesure l'effort que le client doit fournir pour acquérir un produit ?
Net Promoter Score
Customer Effort Score
Customer Satisfaction Score
Social CRM
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Quel indicateur mesure le taux de recommandation d'un client ?
Omnicanal
Net Promoter Score
Customer Satisfaction Score
Customer Effort Score
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Quel est l'objectif principal du Social CRM ?
Réduire les coûts de production
Augmenter le trafic web
Vendre des produits
Améliorer la qualité de la relation client
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Quel outil permet aux entreprises d'engager une conversation instantanée avec leurs clients ?
Tchat
Newsletter
Appel téléphonique
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