Market Segmentation Quiz

What is market segmentation?

• The process of splitting a business's target market into different groups

• The process of increasing the price of products

• The process of merging different markets into one

• The process of reducing the number of products offered

Which of the following is an example of geographical segmentation?

• Targeting customers based on their income level

• Targeting customers based on their location

• Targeting customers based on their hobbies

• Targeting customers based on their age

What does demographic segmentation consider?

• The hobbies and interests of people

• The purchasing behavior of people during holidays

• The income level of people

• The characteristics of people such as age, gender, and occupation

Which segmentation type considers how people behave in relation to purchases at different times of the year?

• Geographical segmentation

• Demographic segmentation

• Behavioral segmentation

• Lifestyle segmentation

What is an example of income segmentation?

• Targeting people interested in photography

• Targeting people living in urban areas

• Targeting people with a high level of income for luxury cars

• Targeting people aged 17 or above for cars