Mass and Niche Marketing

Which of the following is a characteristic of a mass market?

• Small target audience

• Products designed for a specific group with unique needs

• Large target audience

• Focus on customisation

Which of the following is an example of a niche market product?

• Smartphone for general use

• Organic skincare products for people with sensitive skin

• Fast food chain

• Car for family use

A company producing a high-end, luxury car targeting wealthy individuals is most likely targeting a:

• Mass market

• Niche market

• Global market

• overnment market

What is the main advantage of targeting a mass market?

• Higher profit margins

• Lower advertising costs

• Larger customer base

• Focused branding

Which of the following is a disadvantage of marketing to a niche market?

• Less competition

• Potentially smaller customer base

• Easier to scale the business

• Lower marketing costs

Which of these best describes the marketing strategy for a mass market product?

• Tailored advertising to specific groups

• Broad advertising aimed at reaching as many customers as possible

• One-on-one customer relationships

• Focused product development for a small group

Which of the following factors is NOT typically associated with a niche market?

• Highly specialized products

• Focused advertising

• Large customer base

• High product customisation

Which of the following industries is most likely to focus on mass marketing?

• High-end fashion

• Basic household cleaning products

• Gourmet food

• Private tutoring services

A company that sells eco-friendly products exclusively for environmentally-conscious consumers is targeting a:

• Mass market

• Niche market

• Global market

• Generic market

Which of the following would be an appropriate strategy for a company targeting a niche market?

• Use mass media channels like TV and radio for advertising

• Develop personalized, high-quality products

• Focus on price reductions for volume sales

• Avoid customer engagement on social media platforms