Branding Concepts Quiz

Ever more firms and other organizations have realized that one of their most valuable assesses is the ______ associated with their products or services.

• brand names

• brand association

• valuable services

• valuable customers

A strong brand’s ability to simplify ______, reduce risk, and set expectations is invaluable products or services.

• decision making

• customer decision

• service recovery

• management strategy

Many ______refer to a brand as something that has created a certain amount of awareness, reputation, prominence, and so on, in the marketplace services.

• practicing managers

• faithful managers

• serviceable managers

• strong managers

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the ______ of one seller or group of sellers and to differentiate them from those of competition.

• goods and services

• commodities

• services

• good faith

The key to creating a brand, according to the AMA definition, is to be able to choose a name, logo, symbol, _______, or other characteristics that identifies a product and distinguishes it from others.

• package design

• similar imagination

• different concept

• something uncertainty

The different ______ of a brand that identify and differentiate it are brand elements.

• components

• faces

• identities

• concepts

Some brand names use ______ with inherent product meaning, like Lean Cuisine, Ocean Spray 100% Juice Blends, and Ticketron.

• words

• different meanings

• brand relatedness

• different brand references

A product is anything we can offer to a market for attention, acquisition, use, or ______.

• consumption

• branding

• memorization

• market retention

A brand is more than a product since it can have ______that differentiate it from other products in some way.

• dimensions

• less than

• similar to

• incomparable to

A branded product may be a physical goods like Kellogg’s corn flakes cereal, Prince tennis racquets, or Ford Mustang ______.

• automobiles

• intangible goods

• serviced goods

• hi-tech goods