Data Collection Methods Quiz

Which of the following is not a method of primary data collection?

• Surveys

• Interviews

• Literature review

• Experiments

Which data collection method involves face-to-face, telephonic, or online question-answer sessions?

• Experiment

• Interview

• Observation

• Database search

A researcher observes how customers behave in a store without interacting with them. This method is called:

• Survey

• Experiment

• Interview

• Observation

Experiments are mainly used to:

• Explore existing literature

• Test hypotheses under controlled conditions

• Ask open-ended questions

• Record archival data

Which primary data method is most appropriate for collecting data from a large population?

• Observation

• Interview

• Survey

• Experiment

Which of the following is a source of secondary data?

• Personal interview

• Customer satisfaction survey

• Government census report

• Field experiment

A literature review involves:

• Conducting surveys

• Gathering new data

• Reviewing existing published materials

• Interviewing authors

What is an advantage of using secondary data?

• Always up-to-date

• Expensive to obtain

• Readily available and time-saving

• Designed for the specific research question

Which of the following best describes archival research?

• Collecting data from focus groups

• Conducting interviews with historians

• Analyzing existing historical documents and records

• Reviewing recent experiments

Secondary data from databases is often used for:

• Exploratory research only

• Real-time behavioral observation

• Statistical and trend analysis

• Conducting interviews