1. A campaign theme is a central idea that can unify all marketing communication activities.

اختبار إعلان و ترويج

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RENAD ALLAH
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30 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. One-sided messages are most effective for highly educated audiences.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. The big idea in advertising is often considered rare and unique.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. Refutational messages aim to refute the opposing viewpoint after presenting both sides.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. Positioning is the process of creating a unique identity for a product in the consumer’s mind.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. What is the purpose of a campaign theme?
a) To increase product pricing
b) To unify marketing communications
c) To create promotional discounts
d) To avoid creative strategies
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. Which type of message only mentions positive attributes?
a) Refutational
b) One-sided
c) Two-sided
d) Informational
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