اختبار إعلان و ترويج

اختبار إعلان و ترويج

University

30 Qs

quiz-placeholder

Similar activities

Social Media Marketing

Social Media Marketing

10th Grade - University

33 Qs

BIM 1 Study Practice Test

BIM 1 Study Practice Test

10th Grade - University

27 Qs

CompTIA IT Fundamentals+ Ch. 08 - Networking Concepts

CompTIA IT Fundamentals+ Ch. 08 - Networking Concepts

University - Professional Development

30 Qs

Name The Brand!

Name The Brand!

3rd Grade - University

25 Qs

Quiz Minggu 1- Seputar Produk Pengiriman

Quiz Minggu 1- Seputar Produk Pengiriman

KG - Professional Development

25 Qs

Communication Theories FINALS - 2-1

Communication Theories FINALS - 2-1

University

30 Qs

Coms exam

Coms exam

University

33 Qs

Internet & Web Development

Internet & Web Development

University

25 Qs

اختبار إعلان و ترويج

اختبار إعلان و ترويج

Assessment

Quiz

Other

University

Medium

Created by

RENAD ALLAH

Used 1+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. A campaign theme is a central idea that can unify all marketing communication activities.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. One-sided messages are most effective for highly educated audiences.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. The big idea in advertising is often considered rare and unique.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. Refutational messages aim to refute the opposing viewpoint after presenting both sides.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. Positioning is the process of creating a unique identity for a product in the consumer’s mind.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. What is the purpose of a campaign theme?

a) To increase product pricing

b) To unify marketing communications

c) To create promotional discounts

d) To avoid creative strategies

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. Which type of message only mentions positive attributes?

a) Refutational

b) One-sided

c) Two-sided

d) Informational

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?