MC Walkthrough

A Subscriber in Marketing Cloud is:

• Someone added to a data extension

• Someone who opted in to receive emails

• Someone received an email

What is the primary purpose of a data extension in Marketing Cloud?

• To send emails

• To create landing pages

• To store subscriber information

Name of the unique identifier for Marketing Cloud Subscribers

• Contact ID

• Contact Key

• Subscriber Key

• Primary Key

15-digit Salesforce ID is matched to the unique identifier in Marketing Cloud

• True

• False

Which information needs to be synced from SC to MC?

• All records

• All objects

• Objects needed for sending and segmentation

• Records needed for sending and segmentation

Where can emails be created but NOT Sent?

• Email Studio

• Content Builder

• Automation Studio

• Journey Builder

What type of data can be stored in a data extension?

• Only subscriber information

• Only email addresses

• Only transactional data

• Any type of data