market research

Is defined as a systematic process for gathering and analysing information about customers, competitors, and the broader market

• Competitive analysis

• Market research

• Primary research

The First step In conducting market research is

• Analyze the data

• Gather data

• Define objectives

One of the following is an advantage of primary research

• Cheap

• Specific

• Time consuming

Name one tool

What is the correct order of the steps

• Analyze competitors offerings, evaluate marketing strategies, identify competitors

• Evaluate marketing strategies, identify competitors, analyze competitors offerings

• Identify competitors, analyze competitors offerings, evaluate marketing strategies

One of the following isn’t a key feature of secondary data

• Customized for your specific project

• Already exist

• Easy to get

One of the following is a market research technique

• Quantitative

• Analytics and reports

• Interviews