You are a marketing manager at an e-commerce organization and want to optimize your marketing strategies. You have a large volume of data and are considering several approaches to gain meaningful insights. You're exploring options for implementing business intelligence (BI), data science, and data analytics to make informed and data-driven decisions. Which methodology would be most suitable for deriving real-time insights into customer behavior and preferences on your e-commerce platform?

coursera BI 1-3 modules

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University
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Easy

Patrick Bateman
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53 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Data Science
Business analytics
Data analytics
Business intelligence (BI)
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You work for a consulting firm that implements business intelligence (BI) solutions across different industries. One of your potential clients wants to know the benefits of implementing BI in their industry. Identify the important benefit that will help your client implement BI.
Improved decision-making
Improved customer support hours
Reduced training costs
Approving budget
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A major retail clothing company aims to enhance its sales forecasting accuracy by implementing a system that analyzes historical sales data and incorporates external factors such as weather patterns and economic indicators. Which role or function among business intelligence, data analytics, data science, and data engineering would be most directly involved in addressing this challenge?
Data Science
Data analytics
Business intelligence
Data engineering
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
You are the sales manager of a retail company, and you have noticed a drastic decline in sales and customer satisfaction ratings for a specific product. You are confused if you should leverage business intelligence (BI) to identify the reasons and solutions for this challenge. In this case, what is the significance of implementing BI for your company
Cutting down operational costs in physical stores
Gaining foolproof insights from BI tools to avoid errors in manual reporting
Improving employee training programs to improve customer satiscation rating
Analysis of your business’s current and historical data to uncover customer preferences and market trends
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
ABC Corporation is considering implementing a business intelligence (BI) tool to enhance its decision-making process. Its management evaluates various BI solutions to gain insights from their data easily. Help ABC Corporation to prioritize the feature while selecting business intelligence tool (BI).
Data visualization capabilities
Employee attendance tracking
Social media integration
Website design and inventory management help in decision making
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Imagine a bank manager who wants to enhance his organization's efficiency and decision-making process. To achieve this, he is considering implementing business intelligence (BI) tools. As a BI analyst, which of the following statements best describes a key benefit of implementing BI in this scenario?
Business Intelligence (BI) mainly focuses on automating repetitive tasks.
BI helps in improving data cleaning process primarily.
BI is primarily used for marketing and has minimal impact on other banking operations.
BI helps improve customer retention and loyalty by offering real-time customer behavior and preferences insights.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
As a data analyst at a retail company, your manager has requested you to provide a brief explanation of business intelligence (BI) to a group of new interns. It is important to ensure they grasp the key concepts. How would you define BI to the new interns?
BI is a system for managing business data and documents.
BI is a technology that encompasses government regulations and policies.
BI is a software that automates all business processes.
BI is the process of collecting, analyzing, and presenting data to support business decision-making.
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