UX in eCommerce (2)

What is a journey map?

• A visualization of a person's process to accomplish a goal.

• A map showing the shortest route between two locations.

• A diagram illustrating a company's organizational structure.

• A flowchart of a software development process.

Which of the following is NOT a key component of a journey map?

• Actor

• Scenario and Expectations

• Marketing Budget

• Journey Phases

In journey mapping, who does the 'actor' represent?

• The company's CEO

• The user or persona experiencing the journey

• A fictional character unrelated to the product

• The product development team

What is the purpose of defining 'Journey Phases' in a journey map?

• To allocate marketing resources

• To organize high-level stages of the user's journey

• To determine the company's hierarchy

• To set the product's price points

Which element of a journey map captures the user's thoughts and feelings?

• Actions

• Mindsets and Emotions

• Opportunities

• Journey Phases

Why are 'Opportunities' included in a journey map?

• To identify areas for improving the user experience

• To list the company's financial goals

• To showcase successful marketing campaigns

• • To highlight employee achievements

True or False: 'User journey map' and 'customer journey map' can be used interchangeably.

• True

• False

What is the first step in creating a journey map?

• Defining the actor

• Identifying opportunities

• Setting the marketing budget

• Designing the product logo

Which of the following best describes 'Scenario' in a journey map?

• The company's annual revenue

• • The situation addressing the actor's goal or need

• The design of the company's website

• The list of competitors in the market

What is the main benefit of using journey maps?

• To design the company's logo

• To reduce the number of employees

• To increase the company's stock prices

• • To visualize the user's process and identify improvement areas