Filming a commercial

If you were asked to make a commercial for a client, you should  

1. Get to know the ____________ and what they need.

If you were asked to make a commercial for a client, you should  

1. learn why your client is passionate about their ________.

If you were asked to make a commercial for a client, you should  

2. read the company’s ________ statement and learn about how they want to grow and what differentiates them from their competitors.

If you were asked to make a commercial for a client, you should  

2.  

2. Get to know the company's____________ audience.

If you were asked to make a commercial for a client, you should  

3. get to know the company's ___________.

During pre-production, you write a script and create a ______________

A good shoot starts with a detailed ______sheet that tells everyone in the production company where they need to be throughout the day and when.

Get the most important shots ______, so no matter what happens later in the day, you or your video editor will have the footage you need in order to edit it into an effective commercial.

During post production, it's a good idea to send a _______ cut to the client so you won't to get too far into the edit only to find you are going in the wrong direction

If your client wants their commercial in different sizes for different social media channels, you can use the auto ________ tool to easily create the commercial to appropriate social media aspect ratios.