New Vent Final Review

The goal of any business is to make what?

• adversaries

• profits

• friends

• the news

The third stage of the marketing plan creation process involving figuring out how much money to spend on marketing is called what?

• marketing budget

• marketing strategy

• marketing research

• marketing restrictions

Milo is interested in starting a service-based business because he knows the limitless reach that services can potentially have. Specifically, Milo wants to sell a type of service that can be sold an infinite number of times to anyone across the globe. What type of service is Milo most likely interested in starting a business in?

• digital services

• health services

• counseling services

• financial services

The most important part of the marketing planning process involves building a what in order to properly execute the innovative marketing ideas?

• marketing idea

• marketing team

• marketing objective

• marketing email

Janet is moving through the steps of the consumer decision-making process. She has identified the problem which led her to look for a new product and she is moving on to step two:

• evaluation

• selection stage

• evaluating alternatives

• search process

What do we call the process of using influential people to promote products or services to customers?

What part of the marketing mix deals with the logistics involved in delivering products and services to customers?

• process

• place

• promotion

• price

What term refers to the steps customers take when deciding whether to buy a product or service?

• situational analysis

• competitive situation

• consumer decision-making process

• influencer marketing

For businesses that provide what, the process aspect of the marketing mix may include collaborating with third-party vendors and suppliers?

• physical products

• cloud-based products

• consulting services

• technology services

Once a business has a clear idea of the type of customer it wants to reach through its marketing, it must identify which _____ it will use to reach them.