Sports Marketing Final Exam

Simply defined, marketing is the creation and maintenance of satisfying exchange relationships.

• True
• False

Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.

• True
• False

Discretionary income is the amount individuals earn BEFORE deductions are removed from their pay.

• True
• False

Selecting a good city to host the Super Bowl is an example of distribution of entertainment.

• True
• False

Marketing is the creation and maintenance of

• Sales
• Satisfying exchange realtionships
• A favorable image
• Financial resources

To satisfy customer needs, you must do all of the following EXCEPT

• Charge prices to maximize company profits
• Identify your customer
• Develop products that customers consider better than other choices
• Operate the business profitably

Domino's Pizza offering more than 20,000 prizes in a March Madness Social Media Sweepstakes is an example of the ________ element of the marketing mix.

• Product
• Distriubtion
• Price
• Promotion

Product/Service management involves _________ products.

• Developing
• Maintaining
• Improving
• All of the Above

Shared characteristics of a group, such as age, marital status, gender, ethnic background, income level and education level are known as demographics.

• True
• False

The number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer is called ________.

• Demographics
• Sports Marketing
• Gross Impression
• The Marketing Mix