Câu hỏi về kênh phân phối

What is a direct distribution channel?

• A distribution channel that uses trade intermediaries

• A distribution channel where the producer sells directly to the consumer

• A distribution channel that uses multiple levels of intermediaries

• A distribution channel that only uses one level of intermediary

What is the main objective of distribution channel analysis?

• Identify competitors

• Evaluate the effectiveness of the channel

• Select raw material suppliers

• Build relationships with customers

What is a channel audit?

• The process of auditing the financials of channel members

• The process of comprehensively evaluating the effectiveness of the distribution channel

• The process of building relationships with distributors

• The process of selecting new distribution channels

Which of the following members is NOT part of the distribution channel?

• Manufacturer

• Retailer

• Consumer

• Transportation service provider (The transportation service provider is part of the distribution process, but not an official member of the channel.)

What is the main function of a distributor in the distribution channel?

• Buy goods from manufacturers and sell them to retailers or consumers

• Manufacture products

• Market products directly to consumers

• Provide warranty services

When does channel conflict occur?

• When members of the channel cooperate to achieve a common goal

• When members of the channel have different goals and conflicting interests

• When the distribution channel operates too efficiently

• When the distribution channel is too short

What is the power of the distribution channel?

• The ability of a member in the channel to control other members

• The ability of a member in the channel to create new products

• The ability of a member in the channel to reach customers

• All of the above

Which of the following tools is commonly used to analyze the relationships among members in a distribution channel?

• SWOT analysis

• Porter's Five Forces

• Channel audit

What are the characteristics of multi-level marketing?

• There is only one intermediary level between the producer and the consumer

• Independent distributors build their own distribution networks

• Products are sold directly from the producer to the consumer

• Distributors earn money by selling products and recruiting new members into the network

Which of the following factors is NOT a factor affecting the design of the distribution channel?

• Product characteristics

• Market size and distribution

• Government policies

• Product packaging color