Câu hỏi về kênh phân phối

Câu hỏi về kênh phân phối

University

30 Qs

quiz-placeholder

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Câu hỏi về kênh phân phối

Câu hỏi về kênh phân phối

Assessment

Quiz

Other

University

Medium

Created by

Tuan Quoc

Used 2+ times

FREE Resource

30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a direct distribution channel?

A distribution channel that uses trade intermediaries

A distribution channel where the producer sells directly to the consumer

A distribution channel that uses multiple levels of intermediaries

A distribution channel that only uses one level of intermediary

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main objective of distribution channel analysis?

Identify competitors

Evaluate the effectiveness of the channel

Select raw material suppliers

Build relationships with customers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a channel audit?

The process of auditing the financials of channel members

The process of comprehensively evaluating the effectiveness of the distribution channel

The process of building relationships with distributors

The process of selecting new distribution channels

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following members is NOT part of the distribution channel?

Manufacturer

Retailer

Consumer

Transportation service provider (The transportation service provider is part of the distribution process, but not an official member of the channel.)

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main function of a distributor in the distribution channel?

Buy goods from manufacturers and sell them to retailers or consumers

Manufacture products

Market products directly to consumers

Provide warranty services

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When does channel conflict occur?

When members of the channel cooperate to achieve a common goal

When members of the channel have different goals and conflicting interests

When the distribution channel operates too efficiently

When the distribution channel is too short

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the power of the distribution channel?

The ability of a member in the channel to control other members

The ability of a member in the channel to create new products

The ability of a member in the channel to reach customers

All of the above

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