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Understanding New Product Development

Authored by ANJALI MAKANE

Business

4th Grade

Used 1+ times

Understanding New Product Development
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15 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the first stage in the New Product Development (NPD) model?

Idea Screening

Idea Generation

Business Analysis

Market Testing

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

During which stage are ideas evaluated and filtered?

Concept Development and Testing

Commercialisation

Idea Screening

Product Development

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the purpose of Concept Development and Testing?

To generate new ideas

To test the product in the market

To develop detailed concepts and gather feedback

To conduct a financial analysis

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which stage involves assessing the financial, market, and operational viability of the concepts?

Business Analysis

Idea Generation

Market Testing

Product Development

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In which stage is a prototype or product developed with a focus on design and functionality?

Idea Screening

Product Development

Commercialisation

Concept Development and Testing

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the main goal of Market Testing?

To generate new ideas

To assess product reception and gather real-world data

To develop a prototype

To conduct a business analysis

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What happens during the Commercialisation stage?

Ideas are generated

The product is brought to market

Concepts are tested

Financial analysis is conducted

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