Marketing Research Quiz

What is the primary purpose of marketing research?

• To gather data for decision-making

• To increase product prices

• To manage employee performance

• To create advertisements

According to the American Marketing Association, marketing research links which of the following?

• Products and services

• Investors and marketers

• Consumers and marketers

• Employees and management

Which of the following is NOT a key feature of marketing research?

• Decision-Oriented

• Creative Advertising

• Objective and Data-Driven

• Systematic Process

What does marketing research help businesses identify?

• Investment risks

• Production costs

• Employee satisfaction

• Market opportunities and problems

How does marketing research assist in understanding consumer behavior?

• By analyzing financial reports

• By managing supply chains

• By providing insights into preferences and habits

• By creating new products

What is one of the purposes of evaluating marketing strategies?

• To enhance customer service

• To reduce production costs

• To measure the effectiveness of campaigns

• To increase employee productivity

Which of the following is an example of guiding product development?

• Conducting market analysis

• Testing product concepts with a target group

• Hiring more sales staff

• Increasing advertising budgets

What does assessing market trends and competition help businesses do?

• Increase product prices

• Understand market dynamics and competitor activities

• Reduce employee turnover

• Enhance customer loyalty programs

How does marketing research reduce risk in decision-making?

• By providing unreliable data

• By minimizing uncertainty with reliable data

• By increasing production speed

• By focusing on employee training

What is a benefit of a customer-centric approach in marketing research?

• Increases product prices

• Reduces marketing costs

• Enhances employee satisfaction

• Aligns business operations with consumer expectations