3.02_IM281 H. SEM I Review

3.02_IM281 H. SEM I Review

9th - 12th Grade

20 Qs

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3.02_IM281 H. SEM I Review

3.02_IM281 H. SEM I Review

Assessment

Quiz

Other

9th - 12th Grade

Practice Problem

Medium

Created by

Belinda Pridgen

Used 14+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of secondary data?

The information on a sales invoice

The results of a focus group

The outcome of an experiment

The answers to a survey

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One reason that marketers conduct secondary research is to

clarify research questions.

create hypotheses.

make accurate predictions.

learn more about a specific industry.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers look for internal data in

trade association reports.

informal interviews.

the organization’s information system.

government databases.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of internal data?

A field test

A cash register receipt

A competitor’s website

A media report

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of external data?

A retail loyalty card

An article written by an industry expert

A sales report

A profit-and-loss statement

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a true statement about external data:

They come from original research.

They are represented numerically.

They are the easiest data to access.

They can cost money to obtain.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primary research collects data for

marketers across the industry to use.

understanding economic cycles.

the research project at hand.

informational purposes only.

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