What is advertising hype?

Quiz về Marketing

Quiz
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English
•
University
•
Easy
mỹ phan
Used 3+ times
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70 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A massive interest in a brand or excessive expectation regarding a future launch, created as a result of a campaign.
A method of paying for something in which the buyer pays part of the cost immediately.
The degree to which people are familiar with a brand.
The process of using an existing brand name for new products.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does after-sales service refer to?
The help and information provided to customers after they have bought a product.
The degree to which people are familiar with a brand.
The habit of always buying products from a particular brand.
The name given to a product by the company.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is brand awareness?
The degree to which people are familiar with or prefer a particular brand.
The features and ideas that customers connect with a product.
The process of using an existing brand name for new products.
The possibility of paying for a product over an extended period.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does brand image refer to?
Features and ideas that customers connect in their minds with a product.
The habit of always buying products from a particular brand.
The name given to a product by the company.
The addition of new products to a product range.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is brand loyalty?
The habit of always buying products from a particular brand.
The process of using an existing brand name for new products.
The addition of a product with different features to an existing range.
The sales of a company expressed as a percentage.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a brand name?
The name given to a particular product by the company.
The addition of new products to a product range.
The degree to which people are familiar with a brand.
The activity of keeping good relationships with the public.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does brand stretching mean?
The process of using an existing brand name for new products.
The addition of a product with different features to an existing range.
The sales of a company expressed as a percentage.
The activity of speaking to people to persuade them to buy something.
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