Quiz về Marketing

Quiz về Marketing

University

70 Qs

quiz-placeholder

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Quiz về Marketing

Quiz về Marketing

Assessment

Quiz

English

University

Easy

Created by

mỹ phan

Used 3+ times

FREE Resource

70 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is advertising hype?

A massive interest in a brand or excessive expectation regarding a future launch, created as a result of a campaign.

A method of paying for something in which the buyer pays part of the cost immediately.

The degree to which people are familiar with a brand.

The process of using an existing brand name for new products.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does after-sales service refer to?

The help and information provided to customers after they have bought a product.

The degree to which people are familiar with a brand.

The habit of always buying products from a particular brand.

The name given to a product by the company.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand awareness?

The degree to which people are familiar with or prefer a particular brand.

The features and ideas that customers connect with a product.

The process of using an existing brand name for new products.

The possibility of paying for a product over an extended period.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does brand image refer to?

Features and ideas that customers connect in their minds with a product.

The habit of always buying products from a particular brand.

The name given to a product by the company.

The addition of new products to a product range.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand loyalty?

The habit of always buying products from a particular brand.

The process of using an existing brand name for new products.

The addition of a product with different features to an existing range.

The sales of a company expressed as a percentage.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a brand name?

The name given to a particular product by the company.

The addition of new products to a product range.

The degree to which people are familiar with a brand.

The activity of keeping good relationships with the public.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does brand stretching mean?

The process of using an existing brand name for new products.

The addition of a product with different features to an existing range.

The sales of a company expressed as a percentage.

The activity of speaking to people to persuade them to buy something.

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