Day 11 Quiz

_______________ can occur when an agency represents a free-agent basketball player as well as several NBA teams.

• A merger

• An acquisition

• A conflict of interest

• Outsourcing

In which category of sport management and marketing agencies are Endeavor, Octagon, and Wasserman Media Group?

• full service

• in-house

• general

• specialty

Sport management and marketing agencies perform functions for industry stakeholder groups defined as

• colleges, conferences, professional sport teams, professional leagues

• Olympics, World Cup, World Series, Super Bowl

• talent, properties, corporate brands, media companies

• athletes, teams, sponsors, fans

What was the first sport management and marketing agency?

• the Bonham Group

• International Management Group

• ARL Properties

• SFX Sports Group

Which of these functions involves tournament operations, hospitality and entertainment, fan engagement, sponsorship and ticket sales, and public relations?

• client management and representation

• client marketing and product endorsement

• property representation and licensing

• event management and marketing

Which of these have grown as more and more consumers use digital and social media as their primary sources of information?

• rights fees

• activation fees

• media commitments

• immersive digital experiences

Which of these sport management and marketing agency functions is undertaken for all four main client groups (i.e., talent, properties, corporate brands, media companies)?

• sponsorship and licensing solicitation

• strategic planning

• content development

• financial planning

Which of these would be classified as a specialty sport management and marketing agency?

• Excel Sports

• 16W Marketing

• GMR Marketing

• Octagon

Who is the sole client of an in-house group?

• themselves

• NBA

• national governing bodies

• United States Olympic Committee

A full-service agency performs strategic planning, sponsorship solicitation, marketing activation, and event creation.

• True

• False