Chapter 4 Sports

The International Olympic Committee selects the country that will host the Olympics.

• True

• False

The industry trend for soccer indicates a shrinking audience interest in the United States.

• True

• False

The marketplace in North America has become very culturally diverse.

• True

• False

Multigenerationalism involves satisfying the needs of several generations of a family.

• True

• False

A business project in which two or more organizations work together and share the costs and profits is called

• an industry

• infrastructure

• a joint venture

• piracy

One of the best strategies for growing a sports or entertainment business is to

• avoid differentiation

• ignore data on global trends

• ignore cultural differences

• consider international marketing

Which of these is not true of esports?

• involve multiple players

• are available to viewers only online

• played in front of spectators

• have an enthusiastic worldwide fan base

Which amendment to federal education law prohibits discrimination against females in school sports?

• Equal Rights Amendment

• Title IX

• Americans with Disabilities Act

• Civil Rights Act of 1964

The act of altering or editing media that is considered objectionable is called _________.

What should businesses do before creating international marketing strategies?